What is it NEW: Purple Color Boost for New Wash.
The healthier way to boost your hair color and keep blonde and silver hair shiny and free of copper tones.
The Purple Color Boost for New Wash from Hairstory improves and protects your hair color without the use of detergents that can damage your hair and restores the natural shine.
Simplify your routine and replace both your shampoo and conditioner while boosting your color and nourishing your hair.
New Wash cleanses the hair with a patented blend of essential oils and naturally derived saturated cleansers.
Detergent-free, sulfate-free, paraben-free, synthetic perfume-free.
Contents New Wash Original, ideal if you ...
would describe your hair and scalp as "normal" with little to no concern
want to wait longer between washes
want to have shiny, well-groomed and well-falling hair
The Purple Color Boost color boost - 0.35oz
A refillable jar - 8oz
A whisk to mix the Purple Color Booster well with the New Wash.
How to use it Dose the entire content of the New Wash in the jar, and add the entire content of Purple Color Boost.
Mix thoroughly with the whisk.
Wet your hair (as always), coat your hair with the mixture of Purple Color Boost and New Wash.
Massage it well, and let it sit for 3-5 minutes.
Please contact us if you are unsure about the amount of time you should take for the product to do its job.
Or if you want to know how often you should use the product.
Rinse thoroughly.
Ingredients You can find the ingredients of the New Wash Original here.
Propanediol, a natural alternative to the commonly used propylene glycol. It is sustainably produced from corn and is Ecocert approved. It's quite a multi-tasker: can be used as a hydrant, solvent, to increase the effectiveness of the preservative or to influence the sensory properties of the final formula.
Water Glycerin is usually a mixture of 80% glycerol and 20% water. Glycerol is made from vegetable or animal fat, but can also be made from petroleum. Attracts water to the hair and provides moisture.
Polyglyceryl-6 Oleate is a synthetic emulsifier.
Ext. Violet 2 (CI 60730) is a coloring agent.
Lavandula Angustifolia (Lavender) Flower / Leaf / Stem extract nourishes the hair, moisturizes the scalp and improves blood circulation to the scalp.
Rosmarinus Officinalis (Rosemary) Leaf extract is obtained from the leaves of Rosmarinus officinalis plant. It has antioxidant and antimicrobial properties and a very pleasant smell.
Viola Odorata Flower / Leaf extract is a fragrance ingredient and is made from violets.
Hydroxyacetophenone, also known as p-hydroxyacetophenone, is a synthetic antioxidant and skin conditioning agent, while also being able to enhance the preservation of the product.
Phenylpropanol is a derivative of natural substances and has antimicrobial properties, which is why it is used in cosmetics as a preservative.
Features and benefits This product extends the time between washes by restoring the scalp's natural balance.
It keeps blond and silver hair bright in color (neutralises copper tones and reduces yellowing) through the powerful combination of gentle, color-preserving actives in New Wash, coupled with a unique botanical complex in Purple Color Boost: a combination of lavender, rosemary and violet extracts rich in antioxidant phytochemicals.
Naturally formulated with high-quality ingredients and no detergents, sulfates, parabens or silicones.
Restores the natural shine.
Helps reduce flakes and scalp irritation.
Cleanses, moisturizes and nourishes the hair.
Controls frizz and promotes volume.
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