meet the color boosts from HAIRSTORY | MHOOM

Meet the color boosts from HAIRSTORY.Combined with New Wash Original or New Wash Rich, you will prevent color fading, improve the color protection of New Wash and protect your hair against UV rays and repeated washing.The hair's natural vibrancy and shine are restored and the color is protected between hairdressing visits.A longer and healthier life for every color.Cleanse the hair and at the same time ensure that the intensity and shine of colored and/or grey hair remains beautiful with New Wash.The signature detergent-free formula removes excess oil, dirt and product build-up without stripping away your hair's protective barrier. That also means: less color fading and a longer life of the color.Dyed hairDyes and soap-based shampoos can make your hair weaker and more susceptible to damage.New Wash gently cleanses and conditions with natural ingredients, combats color fading and improves hair health.For extra protection and shine, add Blue, Purple or Red Color Boost.Grey hairGrey, white and silver hair has a drier, coarser texture and can easily become discolored by styling products, pollution or UV rays. Use nourishing New Wash to keep your grey hair looking shiny and feeling soft, and mix in Purple Color Boost to keep the color bright and brass-free.Blue Boost: specially developed for brown hairKeep warm brown and dark blonde hair vibrant, shiny and colorfastGently neutralizes orange tones, from dark blonde to brownSunflower seed extract protects color against damage 4x better than vitamin EImproves the color protection of New Wash Original and New Wash RichSHOP HERERed Boost: specially developed for red hairRefresh, improve and revive red hair with natural ingredientsPerfect for the full spectrum of red shades, including vibrant red, maroon and copperBlack spruce extract protects against discoloration caused by UV rays and repeated washingImproves the color protection of New Wash Original and New Wash RichSHOP HEREPurple Boost: specially developed for blonde and silver hairKeep blonde and grey tones beautifully bright and copper-freeNeutralizes copper tones in the hair and reduces yellowing of blonde, grey, silver and white hairContains botanical extracts rich in antioxidant phytochemicalsImproves the color protection of New Wash Original and New Wash RichSHOP HERE MHOOM is a clothingboutique and hairdresser in the center of Amsterdam, in the hair salon we use the fine products of Umaï, Rodolphe & Co, Hairstory New Wash, but MHOOM is also a clothing boutique with only ethical fashion and lifestyle items from Hannes Roether, About Companions, Les Racines Du Ciel, Inti Knitwear and Alchemist, fair trade, slow fashion, fair fashion, true fashion, ecofashion, ecologically responsible, environmentally friendly, PETA, Colette de Groot, Sanne Spaargaren, Met Het Oog Op Morgen

meet the color boosts from HAIRSTORY | MHOOM

Meet the color boosts from HAIRSTORY.Combined with New Wash Original or New Wash Rich, you will prevent color fading, improve the color protection of New Wash and protect your hair against UV rays and repeated washing.The hair's natural vibrancy and shine are restored and the color is protected between hairdressing visits.A longer and healthier life for every color.Cleanse the hair and at the same time ensure that the intensity and shine of colored and/or grey hair remains beautiful with New Wash.The signature detergent-free formula removes excess oil, dirt and product build-up without stripping away your hair's protective barrier. That also means: less color fading and a longer life of the color.Dyed hairDyes and soap-based shampoos can make your hair weaker and more susceptible to damage.New Wash gently cleanses and conditions with natural ingredients, combats color fading and improves hair health.For extra protection and shine, add Blue, Purple or Red Color Boost.Grey hairGrey, white and silver hair has a drier, coarser texture and can easily become discolored by styling products, pollution or UV rays. Use nourishing New Wash to keep your grey hair looking shiny and feeling soft, and mix in Purple Color Boost to keep the color bright and brass-free.Blue Boost: specially developed for brown hairKeep warm brown and dark blonde hair vibrant, shiny and colorfastGently neutralizes orange tones, from dark blonde to brownSunflower seed extract protects color against damage 4x better than vitamin EImproves the color protection of New Wash Original and New Wash RichSHOP HERERed Boost: specially developed for red hairRefresh, improve and revive red hair with natural ingredientsPerfect for the full spectrum of red shades, including vibrant red, maroon and copperBlack spruce extract protects against discoloration caused by UV rays and repeated washingImproves the color protection of New Wash Original and New Wash RichSHOP HEREPurple Boost: specially developed for blonde and silver hairKeep blonde and grey tones beautifully bright and copper-freeNeutralizes copper tones in the hair and reduces yellowing of blonde, grey, silver and white hairContains botanical extracts rich in antioxidant phytochemicalsImproves the color protection of New Wash Original and New Wash RichSHOP HERE MHOOM is a clothingboutique and hairdresser in the center of Amsterdam, in the hair salon we use the fine products of Umaï, Rodolphe & Co, Hairstory New Wash, but MHOOM is also a clothing boutique with only ethical fashion and lifestyle items from Hannes Roether, About Companions, Les Racines Du Ciel, Inti Knitwear and Alchemist, fair trade, slow fashion, fair fashion, true fashion, ecofashion, ecologically responsible, environmentally friendly, PETA, Colette de Groot, Sanne Spaargaren, Met Het Oog Op Morgen