discover the 100% natural make-up from HIRO | MHOOM

Are you acquainted yet with the beautiful make-up brand HIRO? Beautiful, weightlessly opaque shades of lipsticks, eye shadows, foundations and concealers, using only the purest, top-quality ingredients that improve skin health. With HIRO you go for a natural, radiant glow and a sheer, micro-fine finish that visually minimizes fine lines, pores and any imperfections in the skin. The products are made from pure, natural and organic ingredients and finely ground mineral powders that contain no impurities, no preservatives, no dyes and certainly no harmful chemicals: HIRO's make-up is vegan, GMO-free, contains no synthetic ingredients, no nano-particles, no talc, no silicones and no microplastics. Mica is used in many HIRO products, it is a silicate mineral that is used as a coloring agent, with the added advantage of a much longer shelf life than other pigments. Another advantage of mica is that it adheres strongly to the skin, so that the make-up stays in place better. The mica is sourced in America and India, with suppliers required to adhere to National Resources Stewardship Circle (NRSC) guidelines, an organization dedicated to responsible sourcing in the beauty industry. HIRO: contains no alcohol, talc, oil, additives, fillers or dyescontains no preservativesdoes not contain nano particlesis hypoallergenichas anti-inflammatory and anti-oxidant propertieshas a natural UVA and UVB sun protectionis of course cruelty-freethe natural, organic and mineral makeup is made in both the EU (mainly the Netherlands, Germany, the Czech Republic and Italy) and the USthe vegan makeup brushes are made in the EU (Germany)DISCOVER HIRO: HIGH QUALITY COSMETICS, MADE WITH 100% NATURAL INGREDIENTS THAT IMPROVE SKIN TEXTURE AND TONE MHOOM is a clothingboutique and hairdresser in the center of Amsterdam, in the hair salon we use the fine products of Umaï, Rodolphe & Co, Hairstory New Wash, but MHOOM is also a clothing boutique with only ethical fashion and lifestyle items from Hannes Roether, About Companions, Les Racines Du Ciel, Inti Knitwear and Alchemist, fair trade, slow fashion, fair fashion, true fashion, ecofashion, ecologically responsible, environmentally friendly, PETA, Colette de Groot, Sanne Spaargaren, Met Het Oog Op Morgen
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discover the 100% natural make-up from HIRO BLOG

come to MHOOM for 100% natural make-up that really makes you shine
Are you acquainted yet with the beautiful make-up brand HIRO?

Beautiful, weightlessly opaque shades of lipsticks, eye shadows, foundations and concealers, using only the purest, top-quality ingredients that improve skin health. With HIRO you go for a natural, radiant glow and a sheer, micro-fine finish that visually minimizes fine lines, pores and any imperfections in the skin.

The products are made from pure, natural and organic ingredients and finely ground mineral powders that contain no impurities, no preservatives, no dyes and certainly no harmful chemicals: HIRO's make-up is vegan, GMO-free, contains no synthetic ingredients, no nano-particles, no talc, no silicones and no microplastics.

Mica is used in many HIRO products, it is a silicate mineral that is used as a coloring agent, with the added advantage of a much longer shelf life than other pigments. Another advantage of mica is that it adheres strongly to the skin, so that the make-up stays in place better.

The mica is sourced in America and India, with suppliers required to adhere to National Resources Stewardship Circle (NRSC) guidelines, an organization dedicated to responsible sourcing in the beauty industry. 

HIRO:
  • contains no alcohol, talc, oil, additives, fillers or dyes
  • contains no preservatives
  • does not contain nano particles
  • is hypoallergenic
  • has anti-inflammatory and anti-oxidant properties
  • has a natural UVA and UVB sun protection
  • is of course cruelty-free
  • the natural, organic and mineral makeup is made in both the EU (mainly the Netherlands, Germany, the Czech Republic and Italy) and the US
  • the vegan makeup brushes are made in the EU (Germany)

DISCOVER HIRO: HIGH QUALITY COSMETICS, MADE WITH 100% NATURAL INGREDIENTS THAT IMPROVE SKIN TEXTURE AND TONE
discover the 100% natural make-up from HIRO | MHOOM

Are you acquainted yet with the beautiful make-up brand HIRO? Beautiful, weightlessly opaque shades of lipsticks, eye shadows, foundations and concealers, using only the purest, top-quality ingredients that improve skin health. With HIRO you go for a natural, radiant glow and a sheer, micro-fine finish that visually minimizes fine lines, pores and any imperfections in the skin. The products are made from pure, natural and organic ingredients and finely ground mineral powders that contain no impurities, no preservatives, no dyes and certainly no harmful chemicals: HIRO's make-up is vegan, GMO-free, contains no synthetic ingredients, no nano-particles, no talc, no silicones and no microplastics. Mica is used in many HIRO products, it is a silicate mineral that is used as a coloring agent, with the added advantage of a much longer shelf life than other pigments. Another advantage of mica is that it adheres strongly to the skin, so that the make-up stays in place better. The mica is sourced in America and India, with suppliers required to adhere to National Resources Stewardship Circle (NRSC) guidelines, an organization dedicated to responsible sourcing in the beauty industry. HIRO: contains no alcohol, talc, oil, additives, fillers or dyescontains no preservativesdoes not contain nano particlesis hypoallergenichas anti-inflammatory and anti-oxidant propertieshas a natural UVA and UVB sun protectionis of course cruelty-freethe natural, organic and mineral makeup is made in both the EU (mainly the Netherlands, Germany, the Czech Republic and Italy) and the USthe vegan makeup brushes are made in the EU (Germany)DISCOVER HIRO: HIGH QUALITY COSMETICS, MADE WITH 100% NATURAL INGREDIENTS THAT IMPROVE SKIN TEXTURE AND TONE MHOOM is a clothingboutique and hairdresser in the center of Amsterdam, in the hair salon we use the fine products of Umaï, Rodolphe & Co, Hairstory New Wash, but MHOOM is also a clothing boutique with only ethical fashion and lifestyle items from Hannes Roether, About Companions, Les Racines Du Ciel, Inti Knitwear and Alchemist, fair trade, slow fashion, fair fashion, true fashion, ecofashion, ecologically responsible, environmentally friendly, PETA, Colette de Groot, Sanne Spaargaren, Met Het Oog Op Morgen